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SEO Audit & Analysis

An SEO audit that shows you exactly what to fix, and in what order

We go through your site the way Google does, then compare it with the competitors ranking above you. You get a clear, prioritised plan, not a 200-page export nobody reads.

  • White-hat methods
  • Clear monthly reporting
  • UK-based strategy

What we focus on

Technical healthCrawl, index, speed
On-page signalsTitles, headings, intent
Content qualityDepth and E-E-A-T
AuthorityBacklink profile

Illustrative focus areas. Your plan is based on your own audit.

Overview

Why an audit comes first

Most websites lose traffic to a small number of problems: pages Google cannot index, content that misses search intent, slow templates or weak internal linking. An audit finds those problems before you spend money on new content or links.

Every finding is ranked by impact and effort, so your developer or our team can start with the fixes that move rankings fastest.

You may need SEO Audit and Analysis if…

  • Traffic or rankings have dropped and you do not know why
  • You are planning a redesign or migration
  • Competitors out-rank you with weaker businesses
  • You have never had a professional SEO review
  • You want a plan before hiring an agency
What is included

Everything covered in our SEO Audit & Analysis service

Technical crawl

Full crawl of your site to find indexing issues, broken links, redirect chains, duplicate content and crawl waste.

On-page review

Titles, meta descriptions, headings, keyword targeting and search intent checked on your key pages.

Keyword gap analysis

The keywords your competitors rank for that you do not, grouped by opportunity.

Backlink audit

Quality, relevance and risk of the links pointing at your site, with toxic link flags.

Speed and Core Web Vitals

LCP, INP and CLS results for mobile and desktop, with the causes explained.

Prioritised action plan

A ranked task list with impact, effort and owner, ready to hand to a developer.

Our process

How we deliver SEO Audit & Analysis

Discovery

We agree your goals, key services, locations and the competitors you care about.

Data collection

We crawl the site and review Search Console, analytics and backlink data.

Analysis

Findings are checked by hand, so you get real issues rather than tool noise.

Walkthrough

We present the results on a call and answer every question.

Results and reporting

What we track and report on

You always know what we did, what changed and what comes next. Reports are written in plain English and tied to your business goals.

Indexed pagesCrawl errorsCore Web VitalsKeyword gapsContent gapsBacklink riskInternal linkingMobile usability

Deliverables you receive

  • Executive summary in plain English
  • Full technical findings with fixes
  • Keyword and competitor gap report
  • Prioritised 90-day action plan
  • Recorded walkthrough call
Packages

SEO Audit & Analysis plans

Every plan is scoped and quoted after a free consultation, so you only pay for what your site needs.

Free audit

A quick review of your site and biggest wins.

Free
  • Top-level health check
  • Five priority issues
  • Short summary report

Get a quote

Most popular

Full SEO audit

A complete audit for one website.

Custom quote
  • Technical, on-page and content audit
  • Keyword and competitor gaps
  • Backlink review
  • 90-day action plan
  • Walkthrough call

Get a quote

Audit and fix

We audit, then implement the fixes for you.

Custom quote
  • Everything in Full SEO audit
  • Technical fixes implemented
  • On-page updates on key pages
  • Before and after report

Get a quote

FAQs

SEO Audit & Analysis FAQs

How long does an SEO audit take?

A free audit is usually ready within a few working days. A full audit typically takes one to three weeks depending on the size of the site.

What access do you need?

Read access to Google Search Console and Google Analytics helps a lot. We can still audit without them using crawl and third-party data.

Will you fix the issues you find?

You can use the plan with your own developer, or we can implement the fixes for you as a follow-on project.

Is the free audit really free?

Yes. There is no obligation and no automatic upsell. It is a genuine look at your site and its biggest opportunities.

How is this different from an automated tool report?

Tools flag hundreds of minor warnings. We review the findings by hand, remove noise and explain which issues actually affect rankings and revenue.

Related services

Services that work well together

Technical SEO

Crawling, indexing, redirects, schema and site structure fixed so Google can read every page.

Learn more →

On-Page SEO

Titles, headings, copy and internal links shaped around what your customers search for.

Learn more →

Full Website Optimisation

Technical, on-page, speed and conversion fixes delivered as one done-for-you project.

Learn more →

Get your free SEO audit

Find out what is holding your website back and what to fix first. No obligation.