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Email marketing that brings customers back again and again
Welcome series, abandoned basket flows, newsletters and campaigns, designed and written for your audience and measured on revenue.
- Tailored to your goals
- Transparent scope and timelines
- Built with SEO in mind
What we focus on
Illustrative focus areas. Your plan is based on your own audit.
Your list is an asset you own
Unlike social reach or ad costs, your email list is yours. Well-planned automation and regular campaigns turn one-off buyers and enquiries into repeat customers, often at a very low cost per sale.
You may need Email Marketing if…
- You collect emails but rarely send anything
- There is no welcome or abandoned basket sequence
- Every subscriber gets the same message
- Open and click rates are falling
- You are unsure what email revenue you earn
Everything covered in our Email Marketing service
Custom templates
Branded, mobile-friendly templates for campaigns and automation.
Automated flows
Welcome, abandoned basket, post-purchase, win-back and lead nurture sequences.
Segmentation
Lists split by behaviour, interest and value for more relevant messages.
Campaign copy
Newsletters, offers and announcements written to be opened and clicked.
A/B testing
Subject lines, content and send times tested to improve results.
Deliverability and compliance
Authentication, list hygiene and UK GDPR-friendly consent practices.
How we deliver Email Marketing
Audit
We review your platform, list, flows and past results.
Plan
Priority flows and a campaign calendar agreed.
Build
Templates, automation and segments set up and tested.
Optimise
Ongoing campaigns, testing and monthly reporting.
What we track and report on
You always know what we did, what changed and what comes next. Reports are written in plain English and tied to your business goals.
Deliverables you receive
- Email audit
- Branded templates
- Automated flows
- Monthly campaigns
- Performance report
Email Marketing plans
Every plan is scoped and quoted after a free consultation, so you only pay for what your site needs.
Launch
For businesses testing a new channel.
- Channel and audience setup
- Creative and copy
- Tracking setup
- Monthly report
Grow
For steady, measurable growth.
- Everything in Launch
- Ongoing optimisation and testing
- Wider campaign scope
- Monthly strategy call
Lead
For brands scaling across channels.
- Everything in Grow
- Multi-channel planning
- Advanced reporting dashboard
- Dedicated account lead
Email Marketing FAQs
Which platforms do you use?
Klaviyo, Mailchimp, Brevo, ActiveCampaign, HubSpot and most other major platforms.
Can you help grow my list?
Yes. We create sign-up forms, pop-ups and lead magnets that grow your list with consent.
Is email marketing GDPR compliant?
It can be. We follow UK GDPR and PECR good practice for consent, unsubscribes and data handling.
How often should I send emails?
It depends on your audience, but most businesses benefit from at least one or two valuable emails a month plus automation.
Do you write the content?
Yes. We plan, write and design every email, with your approval before sending.
Services that work well together
Content Marketing
Strategy, guides and campaigns that attract, educate and convert your audience.
Conversion Rate Optimisation
Turn more of your existing traffic into enquiries, bookings and sales.
Social Media Management
Planned, designed and published content that keeps your channels active and on-brand.
Let us talk about your next project
Tell us what you need and we will come back with a clear plan, timeline and quote. No obligation.