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Google Ads management focused on leads and revenue, not clicks
Search, Shopping, Performance Max and YouTube campaigns built around your margins and goals. Tight targeting, tested ads and tracking you can trust.
- Tailored to your goals
- Transparent scope and timelines
- Built with SEO in mind
What we focus on
Illustrative focus areas. Your plan is based on your own audit.
Paid search puts you in front of buyers today
SEO builds long-term visibility, while Google Ads can bring enquiries from the day a campaign goes live. The difference between profit and waste comes down to structure, keywords, negative keywords, ad copy, landing pages and tracking.
You may need Google Ads Management if…
- Ad spend is rising but leads are not
- You are not sure which keywords bring sales
- Conversion tracking is missing or unreliable
- Your account was set up by Google defaults
- Competitors appear above you for your brand name
Everything covered in our Google Ads Management service
Search campaigns
Keyword research, match types, negative lists and tightly themed ad groups.
Shopping and Performance Max
Product feed optimisation and campaign structure for ecommerce.
YouTube and Display
Awareness and remarketing campaigns with clear audience targeting.
Remarketing
Reach people who visited your site but did not convert.
Ad copy and testing
Responsive search ads and assets tested to improve results over time.
Conversion tracking
Calls, forms and purchases tracked so bidding optimises for real outcomes.
How we deliver Google Ads Management
Account audit
We review your account, tracking and competitors, or plan a new one.
Build
Campaigns, keywords, ads and tracking set up properly.
Optimise
Weekly management of bids, search terms, ads and budgets.
Report
Monthly reporting on leads, cost per lead and return on ad spend.
What we track and report on
You always know what we did, what changed and what comes next. Reports are written in plain English and tied to your business goals.
Deliverables you receive
- Account audit or build plan
- Campaign setup and tracking
- Weekly optimisation
- Search term and negative keyword reviews
- Monthly performance report
Google Ads Management plans
Every plan is scoped and quoted after a free consultation, so you only pay for what your site needs.
Launch
For businesses testing a new channel.
- Channel and audience setup
- Creative and copy
- Tracking setup
- Monthly report
Grow
For steady, measurable growth.
- Everything in Launch
- Ongoing optimisation and testing
- Wider campaign scope
- Monthly strategy call
Lead
For brands scaling across channels.
- Everything in Grow
- Multi-channel planning
- Advanced reporting dashboard
- Dedicated account lead
Google Ads Management FAQs
Is there a minimum ad budget?
No fixed minimum, but we advise on a budget that gives enough data to optimise in your market.
Who owns the Google Ads account?
You do. We work inside your account with manager access.
How quickly will I see results?
Campaigns can drive traffic on day one. Most accounts improve steadily over the first one to three months as data builds up.
Do you create landing pages?
We advise on landing pages and can design and build dedicated pages through our web team.
Can Google Ads and SEO work together?
Yes. Search term data from ads helps SEO planning, and strong organic rankings can lower reliance on paid clicks.
Services that work well together
Facebook & Instagram Ads
Audience-led paid social with creative testing and retargeting.
Conversion Rate Optimisation
Turn more of your existing traffic into enquiries, bookings and sales.
Analytics & Reporting
GA4, Search Console and dashboards that tie SEO to leads and revenue.
Let us talk about your next project
Tell us what you need and we will come back with a clear plan, timeline and quote. No obligation.