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AI Search Optimisation (GEO)

Get your brand cited by AI as well as ranked on Google

Customers now ask AI assistants for recommendations. We help your business become a trusted, quotable source for Google AI Overviews, ChatGPT, Perplexity and Gemini.

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  • White-hat methods
  • Clear monthly reporting
  • UK-based strategy

What we focus on

Entity clarityWho you are and what you do
Answer-ready contentClear, quotable answers
Structured dataMachine-readable facts
Brand mentionsTrust across the web

Illustrative focus areas. Your plan is based on your own audit.

Overview

Search is changing, and visibility now includes AI answers

AI Overviews and chat assistants summarise information from sources they trust. Businesses with clear entity signals, well-structured answers and consistent mentions across the web are more likely to be cited. Generative engine optimisation builds on strong SEO to win those citations.

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You may need AI Search Optimisation (GEO) if…

  • Competitors are mentioned by AI tools and you are not
  • Your organic clicks are falling as AI answers appear
  • Your brand details are inconsistent across the web
  • Your content buries answers deep in long pages
  • You want to future-proof your search visibility
What is included

Everything covered in our AI Search Optimisation (GEO) service

Entity and brand signals

Consistent brand facts, profiles and about information that AI systems can trust.

Answer-first content

Clear definitions, summaries and FAQs formatted to be easy to quote.

Structured data

Schema that states who you are, what you offer and where you operate.

Mentions and citations

Coverage on trusted sites, directories and publications that AI tools draw from.

AI visibility tracking

Regular checks of how AI assistants describe and recommend your brand.

Topical authority

Content clusters that establish you as an expert on your core subjects.

Our process

How we deliver AI Search Optimisation (GEO)

Visibility check

We test how AI tools currently describe you and your competitors.

Gap analysis

Missing facts, weak content and absent mentions identified.

Optimise

Content, schema and brand signals improved across your site and the web.

Track

AI citations and mentions monitored and reported over time.

Results and reporting

What we track and report on

You always know what we did, what changed and what comes next. Reports are written in plain English and tied to your business goals.

AI Overview appearancesAI assistant mentionsBrand citation accuracyFeatured snippetsBranded search volumeOrganic clicks

Deliverables you receive

  • AI visibility baseline report
  • Entity and schema recommendations
  • Answer-first content updates
  • Mention and citation plan
  • Monthly AI visibility report
Packages

AI Search Optimisation (GEO) plans

Every plan is scoped and quoted after a free consultation, so you only pay for what your site needs.

Starter

For small and local businesses building a solid base.

Custom quote
  • Initial audit and roadmap
  • Core fixes on priority pages
  • Monthly progress report
  • Email support

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Most popular

Growth

For businesses competing for more keywords and leads.

Custom quote
  • Everything in Starter
  • Ongoing monthly delivery
  • Conversion tracking
  • Monthly strategy call

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Scale

For ecommerce, multi-location and ambitious brands.

Custom quote
  • Everything in Growth
  • Larger monthly scope
  • Dedicated strategist
  • Quarterly roadmap review

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FAQs

AI Search Optimisation (GEO) FAQs

What is generative engine optimisation?

GEO is the practice of improving how AI-powered search tools find, understand and cite your business, alongside traditional SEO.

Is GEO different from SEO?

It builds on SEO. Strong technical foundations and helpful content still matter, with extra focus on clear answers, entity data and brand mentions.

Can you guarantee ChatGPT will recommend us?

No one can guarantee AI outputs. We improve the signals these systems rely on and track how your visibility changes.

Which AI platforms do you track?

Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini and Microsoft Copilot.

Do I still need regular SEO?

Yes. Most AI answers draw on pages that already rank well, so GEO works best on top of solid SEO.

Related services

Services that work well together

SEO Content Writing

Expert-led articles, service pages and landing pages written to rank and convert.

Learn more →

Technical SEO

Crawling, indexing, redirects, schema and site structure fixed so Google can read every page.

Learn more →

Content Marketing

Strategy, guides and campaigns that attract, educate and convert your audience.

Learn more →

Ready to grow your organic traffic?

Start with a free, no-obligation audit. We will show you exactly what is holding your site back and what to fix first.

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