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Ecommerce SEO that turns search into sales, not just visits
Category pages, product pages, filters and feeds all optimised for the searches your buyers make. Built for Shopify, WooCommerce and custom stores.
- White-hat methods
- Clear monthly reporting
- UK-based strategy
What we focus on
Illustrative focus areas. Your plan is based on your own audit.
Online stores have their own SEO challenges
Thousands of products, filters and variants can create duplicate content and waste crawl budget. Meanwhile, the category pages that should rank for valuable terms are often thin. We fix both and build content that supports buying decisions.
You may need Ecommerce SEO if…
- Category pages have little or no unique content
- Filters create thousands of indexable URLs
- Out-of-stock products lose their rankings
- Product descriptions are copied from suppliers
- Paid ads drive most of your sales
Everything covered in our Ecommerce SEO service
Category optimisation
Keyword-led category structure, copy and internal links for your most valuable collections.
Product page SEO
Unique titles, descriptions, images and reviews that help products rank and convert.
Faceted navigation control
Filters handled with canonicals, noindex and crawl rules so only useful pages are indexed.
Product and review schema
Structured data for price, availability and ratings to win rich results.
Stock and seasonal handling
Rules for discontinued, out-of-stock and seasonal products that protect rankings.
Buying guides
Helpful content that captures research searches and links to the right products.
How we deliver Ecommerce SEO
Store audit
We review structure, templates, filters, feeds and competitor stores.
Architecture plan
Categories and internal links mapped to search demand.
Optimise templates
Category, product and filter templates improved at scale.
Grow and report
Content, links and reporting tied to revenue from organic search.
What we track and report on
You always know what we did, what changed and what comes next. Reports are written in plain English and tied to your business goals.
Deliverables you receive
- Ecommerce SEO audit
- Category architecture and keyword map
- Template recommendations
- Schema implementation
- Monthly revenue-focused report
Ecommerce SEO plans
Every plan is scoped and quoted after a free consultation, so you only pay for what your site needs.
Starter
For small and local businesses building a solid base.
- Initial audit and roadmap
- Core fixes on priority pages
- Monthly progress report
- Email support
Growth
For businesses competing for more keywords and leads.
- Everything in Starter
- Ongoing monthly delivery
- Conversion tracking
- Monthly strategy call
Scale
For ecommerce, multi-location and ambitious brands.
- Everything in Growth
- Larger monthly scope
- Dedicated strategist
- Quarterly roadmap review
Ecommerce SEO FAQs
Which platforms do you work with?
Shopify, WooCommerce, Magento, BigCommerce and most custom platforms.
Can you handle thousands of products?
Yes. We work at template level so improvements apply across the whole catalogue, then hand-optimise the highest-value pages.
Do you write product descriptions?
We can write descriptions for priority products and create a clear template for the rest.
How do you measure success?
We focus on organic revenue and transactions in GA4, alongside rankings and traffic for commercial keywords.
Will SEO reduce my ad spend?
Strong organic rankings often reduce reliance on paid ads for core terms, though many stores use both together.
Services that work well together
Ecommerce Development
Online stores built to sell, with smooth checkout and payment setup.
Technical SEO
Crawling, indexing, redirects, schema and site structure fixed so Google can read every page.
Conversion Rate Optimisation
Turn more of your existing traffic into enquiries, bookings and sales.
Ready to grow your organic traffic?
Start with a free, no-obligation audit. We will show you exactly what is holding your site back and what to fix first.