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Privacy Policy
How we collect, use and protect your personal information.
Last updated: 29 October 2026
This privacy policy explains how Eternity SEO (“we”, “us”, “our”) collects and uses personal information when you visit eternityseo.co.uk or contact us. We are committed to protecting your privacy and handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information we collect
- Details you give us through our forms, such as your name, email address, phone number, website address and message.
- Information about your website that you ask us to review, such as for a free SEO audit.
- Technical information collected automatically, such as your IP address, browser type, device and pages visited, through cookies and analytics tools.
How we use your information
- To respond to enquiries and provide quotes, audits and services you request.
- To manage our relationship with clients and deliver agreed work.
- To improve our website and understand how visitors use it.
- To send marketing emails, only where you have agreed to receive them. You can unsubscribe at any time.
Lawful basis
We process personal data on the basis of your consent, to take steps at your request before entering into a contract, to perform a contract, to meet legal obligations, or for our legitimate interests in running and improving our business, where those interests are not overridden by your rights.
Sharing your information
We do not sell your personal data. We may share it with trusted service providers who help us run our business, such as website hosting, email, analytics and customer relationship tools. These providers only process data on our instructions and must keep it secure.
International transfers
Some of our service providers may process data outside the UK. Where this happens, we make sure appropriate safeguards are in place, such as adequacy regulations or standard contractual clauses.
How long we keep data
We keep personal data only for as long as needed for the purposes described here, including any legal, accounting or reporting requirements. Enquiries that do not lead to work are deleted after a reasonable period.
Your rights
You have the right to access, correct or delete your personal data, to restrict or object to processing, to data portability and to withdraw consent at any time. To exercise these rights, please contact us through our contact page.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
Cookies
We use cookies to make our website work and to understand how it is used. See our cookie policy for details.
Changes to this policy
We may update this policy from time to time. The latest version will always be published on this page.